E102 - Tartrazine

Tartrazine (E102) is a synthetic lemon-yellow azo dye used as a food coloring.

It is found in a wide range of products such as soft drinks, desserts, candies, and snack foods to give them a vibrant yellow appearance.

While approved by many regulatory agencies, tartrazine has been linked to allergic reactions, such as hives, in a small portion of the population. Some studies have also suggested a link to increased hyperactivity in children, particularly when consumed with other additives like benzoates.